01 — SPOTIFY
PRODUCT · CONSUMER · RESEARCH
Why is choosing a podcast harder than finding one?
An investigation into podcast discovery, decision-making, listening behavior, and what Spotify's behavioral data could make possible.
Vérité
Research-led
creative strategy.
We study why people choose, love, remember, and return to certain things — then translate what we find into strategy and story.
Brands · Products · Places · Experiences
Selected studies
All studies02 — AIRBNB
BRAND · CONSUMER · RESEARCH
What makes people loyal to Airbnb?
A study of how Airbnb created a differentiated travel brand, what actually drives loyalty to the platform, and how far that meaning can stretch beyond accommodations.
03 — CERQUA ROSARA
HOSPITALITY · PLACE · BRAND
When the experience is richer than the story being told.
A study of an Umbrian residence whose physical character, handmade details, and sense of place were stronger than its digital expression — and how that gap could be closed.
Why Vérité
We bridge the gap between
experience and perception.
How Vérité works
The deliverable changes.
The method does not.
01
Study
Start with the interesting question, then research what is actually happening — consumer evidence, behavior, market, culture, and close visual observation.
02
Distill
Find the pattern, mechanism, tension, or truth underneath the evidence. This is where a point of view forms.
03
Translate
Determine what that insight means for the product, brand, place, company, or experience.
04
Create
Turn the insight into the form it deserves: strategy, story, identity, digital experience, content, or photography.
Observations
All observationsThings we noticed and could not stop thinking about.
Hospitality · 2026
Why does this Airbnb listing feel trustworthy immediately?
Three photographs, one sentence of copy, and a host profile — the trust is decided long before the reviews are read.
Williamsburg, NY · 2026
Why Devoción feels different from other coffee shops
Daylight, raw wood, and green — a room designed so people stay, and a supply story told without a single sign explaining it.
Travel · 2026
What makes a hotel memorable before you arrive?
The confirmation email, the directions, the first message. Memory starts earlier than most brands assume.
Places
Enter the archiveA visual study of places worth remembering.
Work with Vérité
Bring us an interesting question.
You don't need to know the answer — or even exactly what the problem is.
Understand
- Consumer research
- Brand intelligence
- Market research
- Competitive intelligence
- Cultural research
Define
- Positioning
- Product strategy
- Brand strategy
- Experience strategy
- Strategic narrative
Express
- Identity
- Storytelling
- Digital experiences
- Photography
- Content